This was the beginning stages of what the logo was to become. The concepts all carried a confident contemporary style that epitomises the progre4ssive nature of Life Science and modern business.
At this stage the concept had been finalised, however it needed to go through a tweaking phase.
The custom font was based upon the style of Futura but much softer and slightly bolder. The final A helix was then softened and connected to create the final logo design,