Branding and Print

Abingworth is a global life science investment company with a huge portfolio. They needed a new fresh logo that portrayed their specialised field as well as keeping their strong brand colour of orange. After some preliminary design we chose to go forward with a helix/ DNA integration within the logo. This was then further designed and a custom font was created.

For the past few years I have also designed business cards, roller banners, Powerpoints, printed portfolios and the majority of their printed materials circulated in house and to their clients. To see further examples of this please feel free to email me.

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Phase One

Phase One

This was the beginning stages of what the logo was to become. The concepts all carried a confident contemporary style that epitomises the progre4ssive nature of Life Science and modern business.

Phase Two

Phase Two

At this stage the concept had been finalised, however it needed to go through a tweaking phase.

The custom font was based upon the style of Futura but much softer and slightly bolder. The final A helix was then softened and connected to create the final logo design,