Charlotte Emma Collins
Creative Lead & Senior Creative
I create brand, campaign and digital work that balances strong creative with commercial performance.
I work at the intersection of brand, marketing and performance — creating work that’s grounded in strategy, shaped by data, and designed to convert.
Design that connects creativity with
real results.
From concept to launch, I’ve led creative across brand, digital and campaign touchpoints — delivering work that supports growth, conversion and long-term brand value.
Experience across in-house, agency and freelance environments, with a focus on brand, campaign and digital execution.
What I do best
Creative direction & campaigns
Campaign concepts & creative direction
Cross-channel consistency
Creative leadership
Marketing & performance creative
Performance-led design
Paid media & e-commerce assets
Data-informed decision-making
Brand & visual identity
Branding & logo design
Scalable visual systems
Brand evolution
Web, UX & conversion
Website & landing page design
UX-led journeys
Conversion-focused layouts