Charlotte Emma Collins
Creative Lead & Senior Creative
I create brand, campaign and digital work for premium retail, lifestyle and consumer brands — balancing strong creative direction with commercial performance.
Design that connects creativity with real results.
I work at the intersection of brand, marketing and performance — creating work that’s grounded in strategy, shaped by customer behaviour and designed to convert.
From concept to launch, I’ve led creative across brand, digital and campaign touchpoints — supporting growth, conversion and long-term brand value.
Experience across in-house, agency and freelance work.
With a focus on brand, campaign and digital execution for consumer-facing businesses.
What I do best
Creative direction & campaigns
Campaign concepts & art direction
Shoot planning and creative direction
Cross-channel campaign rollout
Digital, e-commerce & CRM
Homepage, email and landing page design
Paid social and digital campaign assets
UX-led layouts and conversion clarity
Brand & visual systems
Brand identity and guidelines
Typography, hierarchy and layout systems
Scalable visual consistency
Print, packaging & retail
Packaging, POS and customer collateral
Production-aware artwork
Physical and digital brand touchpoints