Branding & Identity

Crafting considered brand identities across digital and physical touchpoints.

Designing brand identities that work beyond the logo.

From identity creation to full brand systems, I design with structure and longevity in mind — defining how brands behave across digital, print and physical touchpoints.

Whether developing new identities or evolving existing ones, the focus is always on clarity, consistency and real-world application.

Project 01 —
Abingworth

Brand Identity & Guidelines

Developed a refined brand identity for a life sciences investment company, creating a clear and scalable system across print, digital and internal communications.

Project 02 —
Blosoming Gifts

Brand Evolution

Evolved the Blossoming Gifts brand identity to create a more cohesive and considered visual system across digital and physical touchpoints.

This included refining typography, colour and supporting assets, ensuring consistency across packaging, campaigns and on-site experiences while maintaining a recognisable and accessible brand presence.