Branding & Identity
Crafting considered brand identities across digital and physical touchpoints.
Designing brand identities that work beyond the logo.
From identity creation to full brand systems, I design with structure and longevity in mind — defining how brands behave across digital, print and physical touchpoints. Whether developing new identities or evolving existing ones, the focus is on clarity, consistency and real-world application.
Project 01 —
Abingworth
Brand identity system & guidelines
Developed a refined brand identity for a life sciences investment company, creating a clear and scalable system across print, digital and internal communications.
Project 02 —
Blosoming Gifts
Brand evolution & visual systems
Evolved the Blossoming Gifts brand identity to create a more cohesive and considered visual system across digital and physical touchpoints.
This included refining typography, colour and supporting assets, ensuring consistency across packaging, campaigns and on-site experiences while maintaining a recognisable and accessible brand presence.
Project 03 —
Walk & Talk
Community identity design
A bright, approachable identity created for a community-led concept, designed to work across simple print, signage and campaign-style applications.
