Digital & e-commerce design
Digital &
e-commerce design
Web, landing pages and customer journeys designed around clarity, usability and conversion.
Designing digital experiences where brand, usability and customer journeys work together — from websites and landing pages to campaign-led e-commerce content.
Across e-commerce, booking platforms and campaign-led brand sites, I design digital experiences that are clear, considered and commercially aware
My focus is on creating intuitive journeys, strong visual hierarchy and flexible content structures that support both users and business goals.
Project 01 —
Rosemary Shrager Cookery School
Booking-led website redesign
A full website redesign for Rosemary Shrager Cookery School, focused on improving content structure, visual hierarchy and the course booking journey.
The project brought together website design, mobile layouts, booking-flow thinking and supporting customer materials, creating a clearer experience for users exploring classes, menus and giftable cookery experiences.
The design system extended across supporting customer materials, keeping the digital experience and physical touchpoints visually consistent.
Project 02 —
The Garden Lounge at Brisbane Powerhouse
Event space landing page & party pack download
A campaign-style landing page for The Garden Lounge at Brisbane Powerhouse, created to promote the venue as a private event space and encourage users to download the party pack.
The page needed to communicate the atmosphere of the space quickly, organise key event information clearly and guide users towards a simple download action. I also designed the supporting party pack, creating consistency between the digital landing page and downloadable customer material.
Project 03 —
F45 North Brisbane
Local gym landing page & sign-up campaign
A bright, energetic landing page for F45 North Brisbane, designed to introduce the local gym, communicate the offer clearly and encourage users to sign up.
The design used bold campaign messaging, clear content sections and a strong call to action to create a fun, accessible digital experience for a local fitness audience.
Project 04 —
Newstead Series
Property landing page & brochure design
A landing page for one- and two-bedroom apartments in Newstead, designed to support enquiries and encourage users to download the property brochure.
The project combined digital layout, lifestyle-led visual direction and clear information hierarchy, with the landing page and brochure working together as a connected lead-generation journey.
Selected digital experience work
A selection of additional web, mobile and digital projects showing layout systems, campaign pages, content structure, customer journeys and conversion-focused design.
Complete Cooling Systems - Service-Led Website
Manteau - Checkout Experience
MVMNT Beauty - App UI Concept
Jordan Acoustics - Ecommerce Website
Saplings Nursery - Website Redesign
This work reflects the breadth of my digital design experience across agency, freelance and in-house projects — from full website redesigns and campaign landing pages to content systems, customer journeys and supporting brand touchpoints.
Across each project, the focus is on creating digital experiences that feel clear, considered and commercially purposeful.
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Packaging & Print
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Branding & Identity
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Appleyard London
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Blossoming Gifts
