UX & Web Design
Shaping digital experiences through clarity, structure and considered design.
Designing digital experiences where clarity, usability and visual identity work together.
Across e-commerce, booking platforms and campaign-led landing pages, I’ve focused on creating digital experiences that are easy to navigate, visually cohesive and shaped around user needs.
Whether refining structure, improving hierarchy or supporting conversion goals, my approach to UX and web design is rooted in clarity, usability and considered visual communication.
Project 01 —
Rosemary Shrager Cookery School
Full website redesign & UX
Rosemary Shrager Cookery School needed a clearer, more intuitive website experience that better supported both content and bookings. I led the redesign with a focus on improving structure, navigation and page layouts — creating a more user-friendly experience that felt visually aligned with the brand while making key journeys easier to follow.
The redesign focused on simplifying content structure, improving hierarchy and creating more flexible page layouts across the site. From wireframes through to final UI, the aim was to make the experience feel clearer, more cohesive and easier to use across key customer journeys.
Project 02 —
Brisbane Powerhouse
Content-led digital design
For Brisbane Powerhouse, I worked on digital design that supported a strong sense of place, culture and programme identity. The focus was on creating layouts that balanced atmosphere with usability — helping audiences engage with content clearly while maintaining a visually distinctive online presence.
Project 03 —
F45 North Brisbane
Lead generation landing page
For F45 North Brisbane, I designed digital assets and landing page creative focused on acquisition and conversion. The work balanced bold visual communication with clear messaging and structure, creating an experience designed to drive action while remaining on-brand and easy to navigate.
Project 04 —
Newstead Series
Property landing page & brochure
Newstead Series was a digital design project created within an agency environment, with a focus on presenting property content in a clear, elevated and accessible way. The work involved shaping landing page layouts and supporting visual assets that balanced brand presentation with clarity of information.
Selected interface work
A wider selection of interface work spanning responsive web design, campaign landing pages and digital touchpoints across different brands, audiences and user needs.
These examples show the breadth of my digital design work across content structure, interface systems, mobile-first layouts and campaign-led web experiences.
Complete Cooling Systems - Service-Led Website
Manteau - Checkout Experience
MVMNT Beauty - App UI Concept
Jordan Acoustics - Ecommerce Website
Saplings Nursery - Website Redesign
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Packaging & Print
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Branding & Identity
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Appleyard London
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Blossoming Gifts
