Brand Expression Across Physical Touchpoints

Packaging & Print

Bringing brand identity to life through considered print and packaging design.

I design print and packaging that extends brand identity into physical spaces — from campaign collateral and brochures to product packaging and retail materials. Working closely with production teams and suppliers, I balance visual impact with practical constraints such as cost, materials and scalability.

Appleyard London

Packaging & Print

At Appleyard London I designed a wide range of packaging and printed materials across product, marketing, and customer communications.

My role covered the full design process — from concept and artwork to print-ready files, supplier collaboration and production.

Packaging Design

Designed packaging for Appleyard’s flower delivery range including letterbox packaging, bottle labels and floral wrap. Work involved creating artwork to supplier dielines, ensuring brand consistency and preparing files for large-scale production.

Print & Marketing Materials

Designed supporting print materials including care guides, promotional inserts and customer messaging, extending the brand experience beyond delivery and reinforcing retention and repeat purchase.

Product & Packaging Extensions

Extended the brand into product design including gift cards, wine labelling and a health & beauty range, applying the visual identity across new formats while maintaining a consistent premium aesthetic.