Print, packaging & POS

Physical touchpoints with production in mind

Bringing brand identity to life through considered print, packaging and production-aware design.

I design print, packaging and POS that extend brand identity into physical customer touchpoints — from campaign collateral and customer packaging to inserts, labels and retail materials.

Working closely with production teams and suppliers, I balance visual impact with practical considerations such as cost, materials and scalability.

Appleyard London

Packaging, print & POS

This work included packaging for Appleyard’s flower delivery and gifting ranges, where physical touchpoints needed to feel premium, brand-led and practical. I worked across structural considerations, artwork development and production-ready design to ensure the final output felt elevated, functional and consistent with the wider brand.

Packaging design

I developed packaging across Appleyard’s flower delivery and gifting ranges, balancing premium presentation with practical production requirements. The work included structural considerations, artwork development and production-ready design to ensure packaging felt elevated, protective and consistent with the wider brand experience.

Print, POS & marketing materials

I also created printed campaign and customer-facing materials across labels, inserts, guides and promotional formats — balancing aesthetic detail with the practical requirements of format, production and consistency across the range.

Product labels & brand applications

Extended the Appleyard brand across product and gifting formats, including gift cards, wine labelling and health & beauty packaging — applying the visual identity to new formats while maintaining a consistent premium feel.

Blossoming Gifts

Packaging, print & physical touchpoints

Extended the Blossoming Gifts brand system across print and packaging assets, creating value-led physical touchpoints that felt clear, accessible and consistent with the wider visual identity.

Additional print, packaging & brand work

Additional examples of print, packaging and brand-led work across editorial, promotional and customer-facing formats — showing range across different audiences, applications and production requirements.

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  • Across these projects, my role has been to translate brand identity into physical customer touchpoints — from print and packaging to POS, inserts and campaign materials — balancing visual quality with production awareness, consistency and commercial relevance.